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Things That Make You Go LOL
Last year we introduced our Funny Index, an objective measure to determine how many viewers found an advertisement humorous. Since its publication, “Is Funny Enough?” has become our second most...
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Super Bowl Ad Facts to Prepare You for the Big Game
Less than two weeks before the Big Game and while many here in Silicon Valley are lamenting what could have been, we’re still beyond excited for the real game – the one that happens between plays, that...
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Were You Looking for a Laugh During the Big Game?
Who doesn’t expect to see hilarious Super Bowl ads? But the twittersphere, media outlets and my own Facebook friends have expressed some disappointment over the lackluster, “boring” commercials of...
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The Most Valuable Players: Top & Bottom Ads of Each Super Bowl
The countdown has begun. In less than three weeks, we’ll see some of the world’s largest brands, and a few bright newcomers, take advertising’s largest stage with what people expect to be exceptional...
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How Big Brands Involve Consumers in their Big Game Ads
Arguably, Doritos was ahead of its time when it created the Crash the Super Bowl contest, launching the first fan-created ad during the 2007 Big Game. Now, eight years later, while Doritos is still...
View ArticleTop 10 Super Bowl XLIX Ads
McDonald’s was one of many advertisers to push emotive messages during the ads of Super Bowl XLIX; but the big QSR brand stood out among the pack for its ability to be extremely likeable,...
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